Resume
AVP, UX Design Lead in Product at Capital Group, Los Angeles, CA
2021 - Present
I leverage a user-centric approach and augment my team’s productivity through thoughtful integration of generative AI to define the needs, context and constraints for a digital portfolio of 25+ products, while providing top-notch coaching, strategy and hands-on workshop facilitation services for all steps of the design process, for a 7,000+ employee B2B and B2C organization that manages $2.7 trillion in AUM.
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By deeply understanding the needs of our users, doubling engagement for the underserved Hispanic segment and driving 40.5% increase in new sales, earning 4 industry awards, including 1st place in the “Promoting Employee Participation” category.
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By scaling the design team's imaginations farther and faster through integrating gen AI into our design and delivery process.
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By bringing together the Operations, Product and Service departments to streamline multi-departmental processes, which cut down an average B2B client’s onboarding time from 30 to 10 days.
UX Designer in Emerging Technologies at
Capital Group, Los Angeles, CA
2020 - 2021
Operationalized a user-centric and hypothesis-driven approach to create, launch and run 34+ different experiments globally, enhancing employee productivity and user experience through AI, NLP and ML.
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By testing multiple graph databases, by running multiple pilot programs, and by conducting generative and evaluative research to align pain points with key jobs-to-be-done, which enabled portfolio managers to rapidly interpret corporate structures in lieu of their pre-pandemic, in-person company leadership meetings.
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By crowdsourcing problem statements and ideas between fintech startups, academic institutions and industry experts and by creating a shared platform for shared understanding, which resulted in creating an early career and summer internship pipeline of candidates who would not have known about Capital otherwise.
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By driving awareness through a company-wide conference, and by converting conference attendees into guild members, which resulted in transforming guerrilla designers and product associates into high-performing practitioners
Educational Influencer at TikTok, Los Angeles, CA
2020 - Present
Launched a TikTok channel at the start of the COVID-19 pandemic, which is now at 50K+ followers, to deliver engaging content to simplify the college admissions process and AP English Literature learning experience for high school students, partnering with brands such as: Macmillan Publishers, College Fairs Online, Admit AI, and Level All.
@TheAPEnglishLitTeacher
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By leveraging best practices of instructional design and by driving to clarity on formerly opaque areas in admissions processes and AP learning material, which resulted in a 15%+ engagement rate (TikTok standard is 4-7%).
Associate Product Manager in Trading & Operations at Capital Group, Los Angeles, CA
2018 - 2021
Drove design and development of a complex, investment trading platform and rules-based engine to support financial professionals, who had complicated and open-ended workflows, make advanced decisions through new micro-interaction patterns and just-in-time in-app learning.
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By implementing Marty Cagan’s methods, such as product discovery and lean UX, to rapidly iterate prior to spending $1 on any coded solution.
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By leading a global 3-month learning and development pilot built on instructional design best practices.
Additional Experience
RFI-RFP Writer, Capital Group - Los Angeles, CA (2016-2018)
Business Development Writer, CBRE - Los Angeles, CA (2014 - 2016)
AP English Literature Teacher, BASIS Tucson North - Tucson, AZ (2012 - 2014)
Education
Oxford University, Certificate in English
University of Chicago, MA in Humanities
Wesleyan University, BA in Classics and Medieval Studies
Product School, Senior Product Manager Certification
NN/g, Designing for Complex Apps Certification
Innovator’s DNA and Method, Certification and Instructor